Chromatography
A Touch of Genius
May 27 2010
Author: Petra Gierga
In what has been a year of opportunity for visionary science led companies, it is comforting to report that innovation is alive and well, not only in the multi nationals, but, in some of the smaller scientific businesses also.
Peak Scientific Instruments, the Scottish based, global gas generator manufacturer has enjoyed a buoyant year fuelled, behind the scenes, by a desire to improve its products and become a ‘best of breed’ manufacturer. To accelerate this period of product development and growth the company has given itself a bold brand makeover by modernising its highly recognisable Pyramid brand mark and emboldening its Logotype to stand it in good stead as the company gears up for a new assault on fresh and existing customer bases.
Robin MacGeachy, CEO said; “our Pyramid device has had a long association with the business and held a significant degree of brand equity. The new Peak logo gives us more brand standout.”
Simultaneously, the company has taken huge steps in improving the quality and functionality of its generators. Peak engineers have re-designed its core range of Nitrogen gas generators and implemented a series of highly beneficial improvements unique to the marketplace. These improvements include ingenious little touches that reduce vibration and noise. Robin commented;
“Our design engineers have worked tirelessly to improve on the existing range of systems. They can be justly proud of their achievements and we have called the new range ‘Genius’ to reflect the innovative developments devised for our products.” The new range overall includes four models. ‘Genius NM32LA’ is the smarter brother of the NM30LA. The new model can now fulfil the requirements – pure nitrogen - for almost all LCMS Models available in the market today. The new ‘Genius NM32LA’ removes oxygen, moisture and other gases to leave clean, dry phthalate free Nitrogen.
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