Appointment marks clear Strategy for Future Growth

Reinforcing the management of its successful family-owned temperature control equipment and systems company, LAUDA Dr. R. Wobser GmbH has appointed Dr. Ralf Hermann as a managing director to steer its strategic development together with the President and CEO, Dr. Gunther Wobser, Dr. Marc Stricker (COO) and Dr. Mario Englert (CFO).

Previously with Eppendorf AG (Hamburg) where he became a member of the management board, Dr. Hermann joined LAUDA in 2017 as general manager for the constant temperature equipment division, the service division and the management of its distribution companies. 

As Chief Sales Officer (CSO) his responsibilities will be in consolidation of customer-oriented activities in international sales and key account management, plant engineering projects, e-commerce and inside sales, as well as service and product management. He will also assume responsibility for the company’s distribution companies in the management team.

The appointment is regarded as an important measure of LAUDA’s Drive250 strategy project, geared to positioning the company’s future as a modern, agile industrial company with clear growth strategy, comprehensible structure and a significant reduction in the complexity of processes and products.

“Dr. Ralf Hermann has managed LAUDA’s largest business unit with great professionalism for a long time and has played a decisive role in shaping our market success in recent years. As Managing Director for Sales, Service and Product Management, he will drive forward the further development of our product portfolio, international sales and business development,” said President and CEO, Dr. Gunther Wobser.

Dr. Hermann added: “I’m looking forward to the new challenge and the opportunity to play a key role in the implementation of our Drive250 strategy project. The new structure and the process optimisations already underway will help us achieve our ambitious growth targets."

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