News & Views
Labtech Provides Marketing Support for G-Storm PCR Machines
Feb 22 2012
Leading distributor of life science instrumentation, Labtech International Ltd, has agreed a formal arrangement to provide a global sales and marketing support service for the innovative GStorm range of PCR machines that target the international life science research marketplace.
The agreement allows the UK-based manufacturer of the G-Storm range of PCR machines, Agilegene Technologies, to focus solely on engineering and software development of future products.
With 19 years of sales and marketing experience in the life science instrumentation sector, Labtech International is well equipped to offer G-Storm's global distributors and customers a high quality sales support service.
“To mark the implementation of this new global sales and marketing initiative G-Storm’s new thermal cycler product range is to be launched using a striking new livery,” explained Labtech International’s Marketing Communications Manager, Kirstie Bean “The new solid black styling will be a key element of the upcoming 'Back to Black' sales and marketing campaign”.
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