• Starlab is bringing more colour to laboratories: Life science company Starlab launches new brand identity

Laboratory Products

Starlab is bringing more colour to laboratories: Life science company Starlab launches new brand identity

Nov 03 2020

Starlab is now presenting itself in a new design. The manufacturer of equipment and consumables for laboratories brings more colour into laboratories. The new Starlab corporate identity is an answer to a world of opportunities. Like the world of science, the new colours can be put together in a myriad of combinations. The new illustrations are ever-changing, like nature itself. The new design exudes fun and passion. “Passionate for science” is Starlab's claim for the future and it is the basis for their product development, their customer service and everything Starlab does. It stands for continually improving solutions, making them more sustainable and supporting those who work on the progress of mankind.

Starlab is “Passionate for products”

Starlab is driven by creating products for the passionate scientist, that are clever to use, boast an affordable price and are designed for easy use in the lab on a daily basis. “Just like our new look!” says Stefanie Josewski, Head of Marketing. Recognisable as an original Starlab product at first glance, the variety of bold colors for every product in its highly functional yet fun packaging makes it easy to grab the right product. Products like our TipOne Pipette Tip System and our ErgoOne pipettes fit together perfectly, as does our whole product portfolio. The core brand reflects the Starlab identity – offline and online. In their newly released e-shop, quality and passion can be felt in every Byte.

The new e-shop, which not only impresses with a fresh appearance in the corporate design, is also state-of-the-art. "By changing our shop software, we can significantly improve the shopping experience for our customers and keep our brand promise” says Klaus Ambos, CEO of the Starlab Group.

There is one colour that will play an even more prominent role at Starlab in the future – and that is the colour “green”. Sustainability issues are also becoming increasingly important in today’s laboratories. Although disposable materials remain indispensable in many areas, a good deal of rethinking on the waste generated has set in to the labs. Starlab continually works on improving the environmental footprint of their products to provide sustainable solutions to modern, eco-friendly labs.


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