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Olympics 2012 - Special Feature

Author: Heather Hobbs on behalf of International Labmate Ltd

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While the London 2012 Olympic and Paralympic games celebrated the phenomenal success and personal achievements of world class athletes during August and September, the staging of the event, from its announcement in 2005 and predictably carrying on into the future, has provided unprecedented opportunities for UK companies to compete on a world-wide stage for national and international business. If managed carefully it was estimated by UKTI that the hosting of London 2012 could realise an international business legacy worth £13 billion to the UK economy.

Events supporting business development included a programme of conferences and networking opportunities which were attended by around 3,000 business leaders and global figures, including over half of the FTSE 100 companies, hundreds of international buyers, investors and policy makers. The12 Global Business Summits were held at Lancaster House in London and ran into September. 

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